The sequel to Dune is the latest movie to be added to the UAE's growing movie tourism industry

The sequel to Dune is the latest movie to be added to the UAE’s growing movie tourism industry

United Arab Emirates (UAEThe United Arab Emirates
It has been the home of many notable films over the years, from notable projects like Mission Impossible – Ghost Protocol And the SyrianProbably like the lesser known products Star Wars: The Force Awakens.

With the ad by Denis Villeneuve hill The second part will be filmed in Abu Dhabi in 2022, with the emirate of Dubai recently named the world’s most popular tourist destination for 2022 by the TripAdvisor Travellers’ Choice Awards, which is set to boost tourism across the country.

The travel website that characterizes the city wrote: “Dubai is a destination that blends modern culture, history, adventure, shopping and entertainment on a world-class level. Enjoy a performance at Dubai Opera, view the city from the top of the Burj Khalifa and spend an afternoon exploring the gold, textile and spice souks of Dubai Creek.

“If you are looking for action, soar over desert dunes in a hot air balloon, take a high-speed tour of IMG Worlds of Adventure or skydive over Palm Jumeirah.”

Not coincidentally, many of these elements have been seen in Tom Cruise productions over the years, for example the famed Burj Khalifa. Mission Impossible – Ghost Protocol.

Publicly available data indicates that a popular movie can increase tourism to a given destination by more than 30%. At a specific location, when visiting a particular landmark, the tourist numbers increased by up to 300% and the numbers went up even more.

There are many examples of statistical improvements in tourism numbers due to the rise of income-generating projects. Harry Potter All filming locations saw an average increase of 50%, with some locations from the film seeing four times more views. brave heartStarring Mel Gibson, Scotland’s Wallace Memorial saw a 300% increase in tourism, and even the movie Frozen helped generate an additional 37% increase in tourism to Norway.

Speaking about the importance of film tourism, Enzo Savio Cusumano, founder of travel company All in One City, said, “Dubai and the UAE can certainly be a hub for film and TV tourism. And for that to happen, I think there has to be more communication to the audience about what and where is being filmed here.

He continued: “With impossible goal It was clear. That is, it measures a tower [Khalifa] So it’s not hard to realize it’s Dubai, but it can be hard to tell visitors outside of the highlights. Since people statistically analyze popular culture in their travel decisions, marketing is key in attracting more people in my opinion.

The numbers support Cusumano’s claims from the 2017 Statista Report. The survey asked UK respondents “whether they had visited an overseas film or television location on vacation/vacation and how much (or impact) this affected their decision to visit that specific location”.

Among respondents, 39 percent said they had visited film/television filming locations abroad while on vacation. 7% said this was the main reason for their visit. Given the size of the global tourism industry, the number is quite staggering.

“If the UAE can continue to attract big-name brands, it will certainly be a major driver in people’s choices of where to go. Dubai alone is already incredibly popular, but the sky is the limit for how popular that can be,” Kuzumano said.

He concluded: “By setting up a travel agency in Dubai, we want as many reasons as possible for people to choose to come here. There’s a lot already, there’s a lot of growth right now, and I think movies are another gateway for the country to sink their teeth into.

Mohamed Khalifa Al Mubarak, Head of Culture and Tourism in Abu Dhabi and Twofour54 Abu Dhabi, said in a statement, about the filming of Dune in the UAE:hill It once again presented us with an exciting opportunity to connect the principality with another world-class film franchise, which will allow us to attract fans and enthusiastic viewers to visit the landscapes they saw on screen.

“In Abu Dhabi, we are fortunate to offer outstanding architecture, unique landscapes and culture that brings magic to the big screen. We hope that fans from all over the world will have the opportunity to discover a new world in the Liwa Desert.”

“We look forward to returning to the wonderful sand dunes of Abu Dhabi and reviving Arrakis.The Hill: Part TwoVilleneuve added in a statement. The film has just begun production with Timothée Chalamet, Zendaya, Rebecca Ferguson, Javier Bardem, Austin Butler, Christopher Walken, Florence Pugh, Lea Seydoux and Sohaila Yacoub as some of the new cast members.

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